At the Whitney Young Job Corps Center, Brandon Savage, talent acquisition specialist with NIKE gave a powerful presentation to students about the importance of branding one’s self and the history of NIKE’s successful marketing campaign. Students were informed that patience, persistence and a positive outlook are vital in today’s workforce especially when you are building a brand or name for yourself. Another important aspect to building your brand is maintaining consistency and commitment to the core values and principles that drives your purpose. For example at NIKE, employees are called athletes, because NIKE believes every human being is an athlete.

Savage informed the students about an internship program that NIKE has at its headquarters in Oregon. However while students are in their career technical training, Savage encouraged students to work part-time at the outlet mall for leisure time employment, being only 5 miles from the center. Savage is looking forward to partnering with WMYJCC more on a regular basis to help give back to the community which is a core value of the NIKE brand.