Building your website gives you another avenue to showcase your services and attract clients. Although websites can be costly and require huge upkeep when starting, it is a good investment as it builds your business’s credibility.

• Some of your bookkeeping prospects may cancel the cooperation for many reasons.
• This may also be an excellent place to network with other professionals in the industry and learn about new opportunities.
• A lot of clients in B2B need to convince multiple stakeholders in their business and case studies are a great resource to help them do it.
• Make sure that your business card has relevant information about what you do and how people can reach you and is unique in some way to capture attention.
• For example, if you handle tax accounting services, why not partner with a payroll service company?
• Become known as a reliable source of expert, up-to-date knowledge around accounting, compliance, best practice, and business hacks.

However, remaining in the generalist pool widens your scope of prospective clients and small businesses. To do this, you’ll need to decide whether you are looking to specialize in a specific industry or provide bookkeeping services to a more general client base. Once you start to create those solid relationships with clients, they are going to want to tell fellow business owners about all the value you have given them. You can offer them discounts on their services for every new client they refer to you. How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you?

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Encourage your existing or past https://www.bookstime.com/ to leave reviews for potential new clients to see. Depending on your target market, you could release videos outlining your niche’s most common tax deductions or why you should separate business finances from your personal finances. Coworking spaces also usually host a lot of entrepreneurs or small business owners who always need help with their accounting, as they have more control over their location. This may also be an excellent place to network with other professionals in the industry and learn about new opportunities. Host events like workshops, seminars and webinars to give value to your prospective clients. Virtual events are a new way to connect virtually and allow you to expand your network outside of just local connections. It’s really touch and go at the moment with a lot of these new companies.

Do you have a How do bookkeepers get clients of people who promised to call you back but never did? Then, you’ll be able to successfully target the right people who are in need of your services. If your business is top of mind for your prospective clients, they’ll be more likely to turn to you when they realize they need help.

Don’t forget to monitor reviews.

Sure, you can follow industry leaders for educational purposes but you most likely won’t get a lot of business from posting Twitter. Those “social media packages” that most agencies sell won’t do anything but put more words on the internet.